CYBERSECURITY · DORA COMPLIANCE · B2B

Cybersecurity Professional Service:
€285,000 Revenue in 69 Days

A step-by-step breakdown of how we outpaced competitors by verticalizing a cybersecurity consultancy for DORA compliance.

Executive Summary

The Power of Vertical Positioning

The challenge was clear: help a cybersecurity consultancy break into the DORA compliance market with zero case studies and fierce competition. Here's how I turned that challenge into €285,000 revenue in just 69 days.

Project Objectives

  • Build brand awareness around DORA compliance.
  • Educate Compliance Managers, CTOs, and IT Risk Officers on regulatory impact.
  • Generate qualified leads (MQLs and SQLs).
  • Convert education-driven interest into new clients.

Key Challenges

  • Highly competitive cybersecurity market with generic solutions.
  • Need to differentiate by verticalizing on DORA compliance.
  • Establish credibility without prior case references.
  • Maintain engagement across multiple touchpoints in a short campaign window.

4-Phase Campaign Strategy

How we planned and executed the go-to-market strategy.

Phase 135%

Market Research & Strategy

I started where every successful campaign begins: understanding the landscape. 30 days of deep market analysis revealed an underserved segment of financial institutions struggling with DORA readiness.

EXPLICIT DEMAND ANALYSIS LATENT DEMAND ANALYSIS COMPETITIVE LANDSCAPE MAPPING MARKET SEGMENT IDENTIFICATION INTERNAL ANALYSIS
GOOGLE ADS LINKEDIN ADS EMAIL LIST LANDING PAGE MARKETING QUALIFIED LEAD CRM NURTURING EMAIL SEQUENCE
Phase 250%

Pre-Launch Strategy

Building high-converting landing pages and launching laser-targeted LinkedIn and Google campaigns to warm up decision-makers, funnelling them into a CRM-powered nurturing sequence.

Phase 375%

Launch

Registered users attended a live webinar with Q&A, where key insights and solutions were presented. A time-limited offer created urgency, converting engaged attendees into Sales Qualified Leads (SQLs).

MQL ATTENDEES LIVE WEBINAR + Q&A TIME LIMITED OFFER SALES QUALIFIED LEAD (SQL)
NOT ATTENDEES WEBINAR ON-DEMAND TIERED BUNDLING SALES CALLS NEW CLIENT SEGMENTED NURTURING SEQUENCE LINKEDIN RETARGETING
Phase 4100%

Post-Launch

Non-attendees received on-demand access while LinkedIn retargeting kept us top-of-mind. Strategic sales calls closed the loop, converting the pipeline into 19 new clients.

Performance Metrics

The numbers tell the story

Actual marketing and financial metrics driving pipeline growth.

Campaign Results

LP Visitors
0
High-intent B2B target
Registrations
0
48% LP conversion rate
Webinar Attendees
0
57.5% registration-to-attendance
Sales Qualified Leads
0
High-intent SQLs generated
New Clients — Launch
0
Closed at event (Phase 3)
New Clients — Retargeting
0
Post-launch pipeline (Phase 4)
Total New Clients
0
12 (launch) + 7 (retargeting)

Financial Impact

Financial Impact Breakdown CURRENCY: EUR
Metric Type Value Impact / Notes
Cost per Lead (CPL) €148.00 Cost-effective B2B acquisition
Total Leads Generated 576 48% landing page conversion rate
Total Ad Spend €85,248.00 LinkedIn & Meta Ads investment
Avg Revenue per Client €15,000.00 19 clients × €15,000
Total Revenue €285,000.00 Directly attributable closed revenue
Gross Profit €199,752.00 Revenue minus total ad spend
Return on Investment (ROI) +234% Net ROI on overall ad budget
ROAS (Return on Ad Spend) 3.34x €285K revenue on €85K budget