Where I built my experience
I tackle the 5 marketing-to-revenue challenges that cost B2B companies revenue, so that the leads marketing brings in are the ones sales can actually close.
Andrea Marino
WATCH VIDEO INTROWhere I built my experience
By the numbers
The 5 challenges I see from both sides of the table
Campaign spend goes up but nobody can tell you which euro drove which deal. When leadership asks for proof, all you've got is a dashboard full of metrics that don't map to revenue.
Marketing reports MQLs, sales calls them junk. Both teams defend their numbers while deals fall between the cracks. Nobody owns the space in between.
Your positioning blends in with every competitor. Campaigns go broad with copy that could belong to anyone — and the leads that come in don't match who actually buys.
New leads come in and go cold before anyone touches them. Prospects lose interest, customers quietly churn. No lifecycle system, no playbook for nurture or reactivation. Just a pipeline that leaks at every stage.
GA4 is set up, dashboards look great, reports go out every week. But nobody can tell you what actually drove that deal. Without real attribution, budget decisions stay gut-feel and the wrong channels keep getting funded.
B2B campaigns across Google, Meta, and LinkedIn: 3–10x ROAS, CPL down up to 25%. I test audiences and creative constantly and move budget toward what the numbers confirm, not what looks promising.
Lead scoring, qualification criteria, and handoff processes built with sales teams from day one. 9 years in enterprise sales taught me what a sales-ready lead actually looks like — so the ones marketing sends over don't get ignored.
20+ competitor and market analyses that shaped go-to-market strategy and campaign targeting. I map aware and unaware demand segments to find where positioning can actually win, not just show up.
Email automation, nurture sequences, and reactivation workflows that grew customer LTV by 15–20%. Getting leads in is half the job. Keeping them, converting them, bringing them back is the other half.
GA4, GTM, A/B testing, and CRO across the full funnel. On top of that, AI automations and internal tools (n8n, Make, Claude Code, Lovable) that pushed conversion up 7% and cut manual workload. Decisions backed by measurement, not gut-feel.
The Marketing stack behind these results
Tools I use daily, organized by function.
Google Ads
Meta Ads
LinkedIn Ads
TikTok Ads
GA4 & GTM
Semrush
HubSpot
Salesforce
WordPress
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Canva
Claude Code
Gemini
ChatGPT
Perplexity
n8n
Make.com
Lovable
NotebookLM
Antigravity
Core Skills Applied
See how I helped a cybersecurity consultancy break into the DORA compliance market with zero case studies in a highly competitive space.
Performance Marketing Manager based in Malta
6+ years building the marketing that feeds the pipeline, backed by 9+ years in B2B enterprise sales (Apple, VMware, BMIT, HPE).
I work with B2B companies across SaaS, tech, professional services, and hospitality, making sure marketing and sales operate as one team — so the leads coming in are the ones that actually close.
Paid acquisition feeds the funnel, but it’s a channel you don’t own. Algorithms and costs change without your say. Sustainable scaling comes from what you do control: retention, upselling, cross-selling. When lifetime value goes up, you can scale paid without the economics breaking.
Remote-ready across EMEA time zones. Available for hybrid and onsite in Malta.
Open to Growth Marketing Manager and senior marketing roles across EMEA — remote, hybrid, or onsite in Malta.